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How to Polish Your Writing for Video to Connect with Viewers

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Don’t make the mistake of thinking your video alone will connect with viewers.

Writing is a craft — one that’s essential to getting your message across, according to video pioneer Bob Kaplitz, Senior VP for AR&D’s Content Marketing Division.

Kaplitz and his colleague, Regent Ducas, President of the Division and triple Emmy-award winner, have trained thousands of video journalists across the country to marry the best of video and writing. The goal is to leverage The Power of Story.

At what level is your writing? Can you make an emotional connection with your viewers?

Writing Skill Set

For a complimentary evaluation of your writing skills and a plan for improvement, contact Bob Kaplitz at 214.766.4236 or bkaplitz@ar-d.com. Bring your brand to life through The Power of Story.


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